Congratulations for applying for a job at Gamification Inc – Just apply to Five More jobs and you’ll earn a really cool badge which you can proudly display on your resume! How great is that?!?!?!?
What does it tell you when the ability to win and display Cheesy Badges gets people hotter and “more engaged”? Do the he words “pathetic” and “demise” come quickly to mind?
On many levels, gamification is one of the better ways to engage the average 68% (plus/minus one standard deviation) of a talent community on a common task; for those in the upper 16% – the intrinsic reward of performing is likely to be sufficient by itself. The irony is that for those companies that claim to hire only the best, the presence of gamification in the hiring processes proves that in fact they don’t hire “only the best” but “tease the average.”
Perhaps it really is too difficult for many companies to have open discussions with candidates about the real problems to be solved once hired.
Weird science, if you ask me…