Hispanics have their LatPro; Asians can learn “…to survive and succeed in America’s workplace” (thx); and the incredible Moss family has HBCUconnect. But where do white people go? I don’t see any “White” job boards or sites that build communities among historically white colleges and universities: Yes, I know that all colleges and universities are historically white but even the University of Mississippi is now integrated, right?

How’s this for marketing – we’ll advertise WhitePro on WET…White Entertainment Television!

Imagine how this might cause a few PC sphincters to clench up tighter than someone who has just sucked on one dozen lemons!

If you know me, you recognize that I’m trying to push a few buttons; if you don’t know me, I’ve been a vocal proponent of diversity recruiting for nearly 25 years. Yet we tolerate websites, entertainment venues, lyrics, and even recruiting initiatives that are inherently divisive as a result of their names and/or labels.

There has to be a better way.