All the job posts in my LinkedIn stream (via BullhornReach, LinkedIn, Twitter, etc) have an “Oooo, oooo, pick me, pick me, pick me PLEASE!!!” feel to them.

Boring, generic titles that are backed up with equally boring, generic job descriptions do little to pique the curiosity of game changers: “Oh, a job responsibility of a software developer is to code? I didn’t know that…” With these approaches you’re trying to sell the job based upon salary to anyone with a pulse rather than matching the needs of the role, the group, the company with the career needs of a person.

This approach isn’t recruiting…