In an article in today’s destinationCRM.com about adhering to compliance and ethics standards, Shel Horowitz, author of Principled Profit: Marketing That Puts People First states that, “It takes far more energy and resources to get a customer back after you’ve lost him than [it is] to keep him.” He further adds that “Good CRM is also the human experience…”
“…If your store doesn’t live up to your company brand, then you don’t get the chance to harness the power of your own satisfied customers.” Sure as heck sounds like recruiting and retention.
The Recruiting Inferno 